AutoZone Mx FY24
Branding and Publicity Design
Project done in collaboration with art director Fernando Reyes Casillas and Brands & People.
After more than six months as the right hand of the art director, Fernando Reyes, at Brands&People for AutoZone Mexico, he entrusted me with designing the complete identity for the 2024 fiscal year.
The client's request was clear: highlight the brand's iconic colors. However, thanks to my experience and Fernando's guidance, I realized we needed to go further. We decided to focus the identity not just on the product, but on what truly sets AutoZone apart: the in-store experience and, especially, their sales and customer service team, the Zoners.
