about me*
Many brands have strong ideas, but struggle to translate them into a clear and distinctive visual identity — which often leads to work that feels inconsistent or forgettable.
I’m a graphic designer focused on turning concepts into intentional visual systems that communicate with clarity and coherence.
My approach is to shape identities that not only look right, but feel aligned with the essence of each project — creating a visual language that allows ideas to be seen, understood and remembered.
Function over aesthetics, a new experience over routine, and a new story to tell.
abilities
Visual thinking
Creativity, and desire to create
Advanced problem-solving skills
Creation of storytelling and marketing strategies
Ability to work in a team and communicate
Advanced handling of Adobe Illustrator, Indesign, Adobe XD, Photoshop & After Effects
Illustration (Advanced handling of Procreate, Illustrator and Photoshop)
Photography (Ability and knowledge of the environment, passion, and curiosity to capture the moment)
work experience
ROSAGITANA JEWELRY
San Pedro Garza Garcia, N.L, Mexico
Jun.2024 - Sep.2024
Head of Design & Marketing
San Pedro Garza Garcia, N.L, Mexico
Aug. 2022 - Jun. 2024
Senior Designer
BLU CREATIVE AGENCY
San Pedro Garza Garcia, N.L, Mexico
Jul. 2019 - Jul.2022
Senior Designer: Branding and Head of UX/UI Design.
HALF & HALF
San Pedro Garza Garcia, N.L, Mexico
Sep - Nov.2018
In charge of rebranding
education
Universidad de Monterrey
San Pedro Garza Garcia, N.L, Mexico
August 2017 - December 2021
Bachelor in Graphic Design